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The idea of spamming fans of a particular character or game is most commonly associated with Battle.net, the assumption being that if enough annoying halfwits post "HEY GUYZ VOTE 4 DIABLO ON GAMEFAQS.COM" every thirty seconds in every single server/room/game currently being played, hordes of people will come and vote for them. Or, possibly, vote against them just to piss off the spammers.